
S
H
I
R
L
E
Y

Hi, my name is Shirley
About Me
I wear two hats: product designer and product manager, because good products need both the "what we should build" and "how it should feel" to come from the same story. My background in animation taught me that every frame matters, every transition is intentional. I bring that same attention to detail whether I'm crafting user flows, writing PRDs, or facilitating stakeholder workshops. The medium changes but the goal stays the same: create experiences that feel effortless and natural, while thoughtfully removing unnecessary complexity.
My Toolkit
Figma

Pencil.dev

Sketch App

UX Pilot

Subframe

VS Code

Claude

Lovable

ChatGPT

Notion

GitLab
GitHub
Illustrator
Photoshop
After Effects

Procreate

Procreate Dreams

Pixquare
Made with Figma Make
(Recommended)
Open in new tab
Shipped Projects

AI-Powered Product Specs Creator & Meeting Copilot
#UIUXDesign
#DesignSystem
#UXResearch
#BuildTesting
#RequirementsShaping
Help product teams move from discovery to spec faster.
View

Learn & Earn App for Developers
#UIUXDesign
#UXResearch
#BuildTesting
#EndToEnd
Grew user base and improved admin satisfaction with improved UX.
View

Companion App for Music Learning Centres
#GraphicDesign
#DesignSystem
#BuildTesting
#UIUXDesign
#EndToEnd
Increased in-class engagement and customer re-engagement rate of physical learning centres.
View

Singapore Armed Forces Projects
#UIUXDesign
#RequirementsShaping
Personal Projects

Marketplace Redesign for Digital Products
#UIUXDesign
A UX Redesign Case Study for Gumroad Marketplace
View
Ready for a great collaboration?
Send me an email to discuss your project
Email Me

S
H
I
R
L
E
Y

Hi, my name is Shirley
About Me
I wear two hats: product designer and product manager, because good products need both the "what we should build" and "how it should feel" to come from the same story. My background in animation taught me that every frame matters, every transition is intentional. I bring that same attention to detail whether I'm crafting user flows, writing PRDs, or facilitating stakeholder workshops. The medium changes but the goal stays the same: create experiences that feel effortless and natural, while thoughtfully removing unnecessary complexity.
My Toolkit
Figma

Pencil.dev

Sketch App

UX Pilot

Subframe

VS Code

Claude

Lovable

ChatGPT

Notion

GitLab
GitHub
Illustrator
Photoshop
After Effects

Procreate

Procreate Dreams

Pixquare
Made with Figma Make
(Recommended)
Open in new tab
Shipped Projects

AI-Powered Product Specs Creator & Meeting Copilot
#UIUXDesign
#DesignSystem
#UXResearch
#BuildTesting
#RequirementsShaping
Help product teams move from discovery to spec faster.
View

Learn & Earn App for Developers
#UIUXDesign
#UXResearch
#BuildTesting
#EndToEnd
Grew user base and improved admin satisfaction with improved UX.
View

Companion App for Music Learning Centres
#GraphicDesign
#DesignSystem
#BuildTesting
#UIUXDesign
#EndToEnd
Increased in-class engagement and customer re-engagement rate of physical learning centres.
View

Singapore Armed Forces Projects
#UIUXDesign
#RequirementsShaping
Personal Projects

Marketplace Redesign for Digital Products
#UIUXDesign
A UX Redesign Case Study for Gumroad Marketplace
View
Ready for a great collaboration?
Send me an email to discuss your project
Email Me

Hi, my name is Shirley
About Me
I wear two hats: product designer and product manager, because good products need both the "what we should build" and "how it should feel" to come from the same story. My background in animation taught me that every frame matters, every transition is intentional. I bring that same attention to detail whether I'm crafting user flows, writing PRDs, or facilitating stakeholder workshops. The medium changes but the goal stays the same: create experiences that feel effortless and natural, while thoughtfully removing unnecessary complexity.
My Toolkit
Figma

Pencil.dev

Sketch App

UX Pilot

Subframe

VS Code

Claude

Lovable

ChatGPT

Notion

GitLab
GitHub
Illustrator
Photoshop
After Effects

Procreate

Procreate Dreams

Pixquare
Made with Figma Make
(Recommended)
Open in new tab
Shipped Projects
AI-Powered Product Specs Creator & Meeting Copilot
#UIUXDesign
#DesignSystem
#UXResearch
#BuildTesting
#RequirementsShaping
Help product teams move from discovery to spec faster.
View


Learn & Earn App for Developers
#UIUXDesign
#UXResearch
#BuildTesting
#EndToEnd
Grew user base and improved admin satisfaction with improved UX.
View
Companion App for Music Learning Centres
#GraphicDesign
#DesignSystem
#BuildTesting
#UIUXDesign
#EndToEnd
Increased in-class engagement and customer re-engagement rate of physical learning centres.
View


Singapore Armed Forces Projects
#UIUXDesign
#RequirementsShaping
Personal Projects

Marketplace Redesign for Digital Products
#UIUXDesign
A UX Redesign Case Study for Gumroad Marketplace
View

S
H
I
R
L
E
Y
Projects
Ready for a great collaboration?
Send me an email to discuss your project
Email Me