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Hi, my name is Shirley

About Me

I wear two hats: product designer and product manager, because good products need both the "what we should build" and "how it should feel" to come from the same story. My background in animation taught me that every frame matters, every transition is intentional. I bring that same attention to detail whether I'm crafting user flows, writing PRDs, or facilitating stakeholder workshops. The medium changes but the goal stays the same: create experiences that feel effortless and natural, while thoughtfully removing unnecessary complexity.

My Toolkit

Figma

Pencil.dev

Sketch App

UX Pilot

Subframe

VS Code

Claude

Lovable

ChatGPT

Notion

GitLab

GitHub

Illustrator

Photoshop

After Effects

Procreate

Procreate Dreams

Pixquare

Made with Figma Make

(Recommended)

Open in new tab

Shipped Projects

AI-Powered Product Specs Creator & Meeting Copilot

#UIUXDesign

#DesignSystem

#UXResearch

#BuildTesting

#RequirementsShaping

Help product teams move from discovery to spec faster.

View

Learn & Earn App for Developers

#UIUXDesign

#UXResearch

#BuildTesting

#EndToEnd

Grew user base and improved admin satisfaction with improved UX.

View

Companion App for Music Learning Centres

#GraphicDesign

#DesignSystem

#BuildTesting

#UIUXDesign

#EndToEnd

Increased in-class engagement and customer re-engagement rate of physical learning centres.

View

Singapore Armed Forces Projects

#UIUXDesign

#RequirementsShaping

  1. Mobile-first fitness tracking platform that reduced administrative burden and increased motivation to improve fitness for NSmen.
  2. A classified greenfield defense product.

Personal Projects

Marketplace Redesign for Digital Products

#UIUXDesign

A UX Redesign Case Study for Gumroad Marketplace

View

Ready for a great collaboration?

Send me an email to discuss your project

Email Me

S

H

I

R

L

E

Y

Hi, my name is Shirley

About Me

I wear two hats: product designer and product manager, because good products need both the "what we should build" and "how it should feel" to come from the same story. My background in animation taught me that every frame matters, every transition is intentional. I bring that same attention to detail whether I'm crafting user flows, writing PRDs, or facilitating stakeholder workshops. The medium changes but the goal stays the same: create experiences that feel effortless and natural, while thoughtfully removing unnecessary complexity.

My Toolkit

Figma

Pencil.dev

Sketch App

UX Pilot

Subframe

VS Code

Claude

Lovable

ChatGPT

Notion

GitLab

GitHub

Illustrator

Photoshop

After Effects

Procreate

Procreate Dreams

Pixquare

Made with Figma Make

(Recommended)

Open in new tab

Shipped Projects

AI-Powered Product Specs Creator & Meeting Copilot

#UIUXDesign

#DesignSystem

#UXResearch

#BuildTesting

#RequirementsShaping

Help product teams move from discovery to spec faster.

View

Learn & Earn App for Developers

#UIUXDesign

#UXResearch

#BuildTesting

#EndToEnd

Grew user base and improved admin satisfaction with improved UX.

View

Companion App for Music Learning Centres

#GraphicDesign

#DesignSystem

#BuildTesting

#UIUXDesign

#EndToEnd

Increased in-class engagement and customer re-engagement rate of physical learning centres.

View

Singapore Armed Forces Projects

#UIUXDesign

#RequirementsShaping

  1. Mobile-first fitness tracking platform that reduced administrative burden and increased motivation to improve fitness for NSmen.
  2. A classified greenfield defense product.

Personal Projects

Marketplace Redesign for Digital Products

#UIUXDesign

A UX Redesign Case Study for Gumroad Marketplace

View

Ready for a great collaboration?

Send me an email to discuss your project

Email Me

Hi, my name is Shirley

About Me

I wear two hats: product designer and product manager, because good products need both the "what we should build" and "how it should feel" to come from the same story. My background in animation taught me that every frame matters, every transition is intentional. I bring that same attention to detail whether I'm crafting user flows, writing PRDs, or facilitating stakeholder workshops. The medium changes but the goal stays the same: create experiences that feel effortless and natural, while thoughtfully removing unnecessary complexity.

My Toolkit

Figma

Pencil.dev

Sketch App

UX Pilot

Subframe

VS Code

Claude

Lovable

ChatGPT

Notion

GitLab

GitHub

Illustrator

Photoshop

After Effects

Procreate

Procreate Dreams

Pixquare

Made with Figma Make

(Recommended)

Open in new tab

Shipped Projects

AI-Powered Product Specs Creator & Meeting Copilot

#UIUXDesign

#DesignSystem

#UXResearch

#BuildTesting

#RequirementsShaping

Help product teams move from discovery to spec faster.

View

Learn & Earn App for Developers

#UIUXDesign

#UXResearch

#BuildTesting

#EndToEnd

Grew user base and improved admin satisfaction with improved UX.

View

Companion App for Music Learning Centres

#GraphicDesign

#DesignSystem

#BuildTesting

#UIUXDesign

#EndToEnd

Increased in-class engagement and customer re-engagement rate of physical learning centres.

View

Singapore Armed Forces Projects

#UIUXDesign

#RequirementsShaping

  1. Mobile-first fitness tracking platform that reduced administrative burden and increased motivation to improve fitness for NSmen.
  2. A classified greenfield defense product.

Personal Projects

Marketplace Redesign for Digital Products

#UIUXDesign

A UX Redesign Case Study for Gumroad Marketplace

View

S

H

I

R

L

E

Y

Projects

Ready for a great collaboration?

Send me an email to discuss your project

Email Me